#1 TYPOGRAPHIC SYSTEMS (4 WEEKS DURATION)


I need to sketch two options for each of the 8 typographic systems. It is optional for me to start doing it digitally in Adobe InDesign. The content of the design is the given text by my lecturer.

This is the information provided:

The Design School,Taylor’s University
The Troublemakers Manifesto: A Design Colloquium

Open Public Lectures:
November 24, 2019
Lew Pik Svonn, 9AM-10AM
Ezrena Mohd., 10AM-11AM
Suzy Sulaiman, 11AM-12PM

November 25, 2019
Dr. Clarissa Ai Ling Li, 9AM-10AM
Professor John Sabraw, 10AM-11AM
Dr. Liyanna Khairuddin, 11AM-12PM

Lecture Theatre 12

Sketches for the Typographic Systems:

After sketching, we digitized in Adobe InDesign with a chosen typeface (Gill Sans MT) and used only black. I made some changes to the layout as some do not work well digitally.

Initial Composition 1: Axial System

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Initial Composition 1: Radial System

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Initial Composition 1: Dilatational System

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Initial Composition 1: Random System

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Initial Composition 1: Grid System

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Initial Composition 1: Modular System

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Initial composition 1: Transitional System

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Initial composition 1: Bilateral System

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After getting feedback from my lecturers, I made some refinement to the paragraph spacing/leading as well as moving the information back into the margins. I added one colour and a few elements.

Initial composition 2: Axial System

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Initial composition 2: Radial System

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Initial composition 2: Dilatational System

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Initial composition 2: Random System

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Initial composition 2: Grid System

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Initial composition 2: Modular System

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Initial composition 2: Transitional System

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Initial composition 2: Bilateral System

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I made some adjustments to the layouts and here are the final compositions.

Final Composition: Axial System

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Final Composition: Radial System

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Final Composition: Dilatational System

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Final Composition: Random System

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Final Composition: Grid System

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Final Composition: Modular System

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Final Composition: Transitional System

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Final Composition: Bilateral System

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#2: TYPE & PART (PART 1): FINDING TYPE (2 WEEKS DURATION)


I was briefed on my next exercise of type&play. I had to choose a photo of either building structures, man-made objects or nature. I chose an image of a building that I took in Phuket Old Town last year.

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Here is the cropped image:

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Then I had to trace the structure using lines or shapes. I planned to focus on the building.

Process of tracing the lines (outlines of the building structure)

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Image + Tracing (blue)

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Tracing Lines (Without image)

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Then, I identified the letters based on the structure. 

Process of identifying the letters from the lines

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Highlight letters from the traced lines (red)

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After that, I wanted to enhance the characteristics of the letters so I added some thickness and imitate the style seen on the building lines.

Adding style and character to the identified letters

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Placing the letters on a blank artboard

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I refined the letters by adjusting their positions vertically and I added the baseline/x-height and cap-height guidelines to help refine my letters. I did the refinement on separate artboards. 

Refined Letter “L” (1st Attempt)

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Refined Letter “T” (1st Attempt)

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Refined Letter “E” (1st Attempt)

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Refined Letter “H” (1st Attempt)

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Refined Letter “Y” (1st Attempt)

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Before (Top) & After (Bottom) (1st Attempt)

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After my first attempt of refinement, I felt that the letters would look better and organized if they had the same style. So I look for the similar thickness and shape of the letters and refine them more.

Refined Letter “L” (2nd Attempt)

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Refined Letter “T” (2nd Attempt)

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Refined Letter “E” (2nd Attempt)

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Refined Letter “H” (2nd Attempt)

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Refined Letter “Y”- 2nd Attempt

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 Before (Top) & After (Bottom)- 2st Attempt

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After getting an online feedback, I had to adjust the thickness and moderation of the letters to make them look like they belong to one type family. And I had to use a typeface as a reference for further refinement. 

I chose two typefaces as references. The Bebas typeface is to refer to the thickness and Futured is to refer to the slanted edges. 

Bebas typeface

Related image
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Futura typeface

Futura Font Family Free Download
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After feedback from my previous refinement, I had to adjust the slanted edges of the letters a little more.

 Refined Letter “L”- 3rd Attempt

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 Refined Letter “T”- 3rd Attempt

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 Refined Letter “E”- 3rd Attempt

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 Refined Letter “H”- 3rd Attempt

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Refined Letter “Y”- 3rd Attempt

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Before (Top) & After (Bottom)- 3rd Attempt

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After the feedback, I had to refine and adjust the thickness of the letters, L, T and Y to make it have the same thickness to the letter H.  

Refined Letter “L”- Final

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Refined Letter “T”- Final

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Refined Letter “E”- Final

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Refined Letter “H”- Final

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Refined Letter “Y”- Final

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Before (Top) & After (Bottom)- Final

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#3: TYPE & PART (PART 2): FINDING TYPE (1 WEEK DURATION)


I had to choose a photo from the Internet that can be either man-made objects, buildings or nature. After choosing an image, I had to write about 4-5 words relating to the image and express it accordingly.

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I found my quote/phrase in a website relating to skateboarding quotes. This is the website: https://www.theskateboarder.net/35-awesome-skateboarding-quotes/

“Courage is facing your fears”

I tried out the words on the image to explore and figure out a suitable structure to enhance with the image.

Progress on exploring the typography positioning in the image

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I wanted to focus on the words so I saturated the image and try out different colour schemes.

Progress of trying out different colour schemes

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 Progress on the composition- 1st attempt

 First attempt 

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After getting feedback, Mr. Vinod said that it meets the criteria and purpose of the exercise but there needs to be more excitement and exploration. 

I looked for references in Pinterest and Google to look for exciting composition in posters that are done by other designers.

Reference #1

Image result for swift execution

Reference #2

Reference #3

Nike Bounce to this Campaign: By Bureau Borsche

I decided to do more exploration with the words and make it more exciting by playing around the flow of the image and the text.

2nd attempt

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3rd attempt

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4th Attempt

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 Final Outcome

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