A group collaboration project with my design coursemates and students from the School of Computing. It took about four months to work on this project together.
What is Feast In?
Feast: to enjoy and ‘feast’ on the food you cook, to prepare a feast
In: Cook and eat ‘in’ your kitchen and comfort of your home
Feast In is a platform that allows users to cook something up with the ingredients they already have in their kitchen.
Brand Personality:
Brand name: Feast In
Brand identity: A Chef Anytime, Anywhere
Brand language: Professional yet friendly and welcoming
Tone of Voice: A Chef’s Confidence
Characteristics: Reliable, confident, trustworthy
Motivation: Cook like a chef right in your own kitchen
Fear: Not cooking
Read more about our research, ideation, planning for Feast In in this presentation:
https://docs.google.com/presentation/d/1y3uDYfg5_cUJAzSY3lqgYMXQiCjzamjYz89QmxKWFDE/edit?usp=sharing
Art Direction:
Logo Variations
Colour Scheme
Typography
Visual Style
Icons
After finalizing the art direction and project idea, we design mockups of the website and mobile app.
Website Mockup:
I create these mockups using Invision Studio. This includes the mobile app mockups as well.
Mobile App Mockup:
To promote Feast In’s website and app, we came up with the idea to promote using social media, Instagram, Facebook page and Youtube ads.
Facebook page:
Facebook page banners
Facebook posts
Instagram posts / profile:
Youtube ads:
We created Youtube ads to promote our unique selling point of Feast In, demonstrations of how different personas can use Feast In and a bumper ad.
Video Ad 1: Image Recognition
Video Ad 2: Searching Recipes USP & Trouble Deciding Persona
Video Ad 3: Picky Eaters in Families Persona
Video Ad 4: Saving Favourite Recipes Persona
Video Ad 5: Saving Up On Meals Persona
Video Ad 6: Bumper Ad