A group collaboration project with my design coursemates and students from the School of Computing. It took about four months to work on this project together.
What is Feast In?
Feast: to enjoy and ‘feast’ on the food you cook, to prepare a feast
In: Cook and eat ‘in’ your kitchen and comfort of your home
Feast In is a platform that allows users to cook something up with the ingredients they already have in their kitchen.
Brand Personality:
Brand name: Feast In
Brand identity: A Chef Anytime, Anywhere
Brand language: Professional yet friendly and welcoming
Tone of Voice: A Chef’s Confidence
Characteristics: Reliable, confident, trustworthy
Motivation: Cook like a chef right in your own kitchen
Fear: Not cooking
Read more about our research, ideation, planning for Feast In in this presentation:
https://docs.google.com/presentation/d/1y3uDYfg5_cUJAzSY3lqgYMXQiCjzamjYz89QmxKWFDE/edit?usp=sharing
Art Direction:
Logo Variations
![](https://andreaviechoong.com/wp-content/uploads/2021/08/logo-1024x607.jpg)
Colour Scheme
![](https://andreaviechoong.com/wp-content/uploads/2021/08/34b0a7107868523.60e6fd2479349-1024x576.jpg)
Typography
![](https://andreaviechoong.com/wp-content/uploads/2021/08/4864c9107868523.60e6fd2478a80-1024x425.jpg)
Visual Style
![](https://andreaviechoong.com/wp-content/uploads/2021/08/dc602f107868523.60e6fd24782d7-1024x576.jpg)
Icons
![](https://andreaviechoong.com/wp-content/uploads/2021/08/35b4bb107868523.60e6fd2479925-1024x576.jpg)
After finalizing the art direction and project idea, we design mockups of the website and mobile app.
Website Mockup:
I create these mockups using Invision Studio. This includes the mobile app mockups as well.
![](https://andreaviechoong.com/wp-content/uploads/2021/08/984d98107868523.5fb15666e16fd-1024x576.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/f682ee107868523.5fb15666e1eab-1024x674.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/144b00107868523.5fb15666e0fec-1024x576.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/e62247107868523.5fb15666e019b-1024x623.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/0d1ec2107868523.5fb15666e0848-1024x576.jpg)
Mobile App Mockup:
![](https://andreaviechoong.com/wp-content/uploads/2021/08/5d116a107868523.60e47aec297c6-1024x768.jpg)
To promote Feast In’s website and app, we came up with the idea to promote using social media, Instagram, Facebook page and Youtube ads.
Facebook page:
![](https://andreaviechoong.com/wp-content/uploads/2021/08/Facebook-Page-Mockup-1-1024x861.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/FB-Mobile-Mockup-1-1024x768.png)
Facebook page banners
![](https://andreaviechoong.com/wp-content/uploads/2021/08/Feast-In-Minor-Project-2-1024x422.jpg)
Facebook posts
![](https://andreaviechoong.com/wp-content/uploads/2021/08/Feast-In-Minor-Project-3-1024x559.jpg)
Instagram posts / profile:
![](https://andreaviechoong.com/wp-content/uploads/2021/08/Feast-In-Minor-Project-1024x1020.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/ig-posts-1024x766.jpg)
![](https://andreaviechoong.com/wp-content/uploads/2021/08/Feast-In-Minor-Project-1-1024x621.jpg)
Youtube ads:
We created Youtube ads to promote our unique selling point of Feast In, demonstrations of how different personas can use Feast In and a bumper ad.
Video Ad 1: Image Recognition
Video Ad 2: Searching Recipes USP & Trouble Deciding Persona
Video Ad 3: Picky Eaters in Families Persona
Video Ad 4: Saving Favourite Recipes Persona
Video Ad 5: Saving Up On Meals Persona
Video Ad 6: Bumper Ad